What is a blad? A blad is a booklet consisting of a few sample pages or chapters of a book with a proof of the front and back covers or book jacket. It serves as a preview of the book for promotional use, reviewers, and advance sales. Blad stands for Book (or, Basic) Layout And Design. Dictionary.com suggests that the word comes from bl(urb) + ad. It is sometimes written in all caps as BLAD. A blad is similar to a galley although the galley is typically a low-cost version of the entire publication sent out to book reviewers, rather than just a sample.
With a street date of August 2013, we are getting closer and closer to the day when this abomination (the result of a four year labor excursion) will become available for all to enjoy.